Alba is the last town but one in Val di Fassa and forms part of the skiing area generally known as Canazei. The three towns of this area are Campitello, Canazei and Alba, and they are within 4.3 km of each other. It only takes 6 minutes to drive from Alba to Campitello.
There are shops, bars and restaurants in Alba as well as an indoor skating rink. It is not quite as hectic here as in Canazei, but very pleasant which is why many people return year after year.