This area of the coast in particular is blessed with a unique natural beauty but the town of Positano has other interesting ingredients; It has a very interesting history. In around 1000 AD, the inhabitants of Paestum fled here, since its location made it easier to defend from Saracen attacks, and it soon became a prominent coastal town.
The flow of tourists, which initially only consisted of aristocratic families, has slowly grown to include an increase in American and European tourists during the 1950's. The increase of popularity can be partially explained by the fact that the famous American author John Steinbeck vividly described his fascination with the town of Positano in the famous American fashion magazine 'Harper's Bazaar'. Today this old fishing village lives almost entirely off the proceeds of tourism, and artists from all over the world choose to come here for both short and extended trips because of its beauty and colours.
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We recommend that you visit the Santa Maria Assunta Church and the Roman Villa as well as the famous and elegant fashion house "Moda Positano". There are two beaches in town for when you wish to bask in the sun, and for those with a bit more energy you can enjoy a hike along the "Path of Gods" between Positano and Praiano. It is called Sentieri degli dei in Italian.
When you stay in Positano, you are in a good position for outings to Naples and Sorrento and the other wonderful towns and villages on the Amalfi Coast. There is an Inter Alia bus service from here to Salerno, Amalfi, Sorrento and Naples during high season. Timetables can be found here: http://www.metrodelmare.com. Otherwise we recommend a boat trip from Positano to see the beautiful islands of Capri, Ischia and Procida with their colourful and quaint fishing villages, and you can also take a boat trip to Sorrent. You will see a number of kiosks on the beach where you can book your boat trips.
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