It’s not hard to understand why Montescudaio is so popular with tourists. The town is small, yet still has all kinds of shops and a wide variety of restaurants and cafés. It is located amidst beautiful hills, set slightly back from the hectic coast, but with just 12 km to Cecina Mare; you can get to the beach in no time. There is a lot of wine cultivation in the hills around the town, which has its own Denominazione de Origine Controllata. Women generally love the slightly sweet, rich white wine from Fattoria di Sorbaiano. In short, Montescudaio makes it possible to successfully combine a seaside holiday with culture and gastronomy. For this reason, it should come as no surprise that many tourists visit this town. It is a very popular destination, particularly with German tourists.